Here you go, 5 best practices for your campaign communications:
Stay on message: Center all of your communications around your campaign goal. If you want to highlight a piece of recent news, tie it back to your campaign. If you're raising awareness about the larger issue, include a reference to the primary goal of the campaign.
Communicate once a week with fresh, timely information: Keeping your campaign on your supporter's minds is important but you don't want to over-communicate. It's great to tie in timely events, news stories, etc., just make sure to tie them directly to your campaign. Remember, not everyone has this on their minds 24/7! Don't communicate just for the sake of communicating; always make sure that you have something to say.
Keep it short: Enough said. (Actually, there's more. We help you keep it short by adding a link in emails after about 4 lines of body text to encourage people to click through and see more.)
Include a clear call to action: Make it obvious what you want people to do after they read your communications or click to come back to the cause.
Celebrate wins: If you reach a milestone in the campaign, find that one person has recruited scores of people, or secure a key partnership, tell your supporters! Celebrate your wins with them to get them to feel a sense of accomplishment and deeper investment with your campaign.